![]() ![]() Manage your tags in App RadarĪs part of your regular ASO activities, you can also update your Google Play Store tags in the App Radar tool. Hence, if your app has features that are not available globally, you probably shouldn’t use tags to describe them. It’s also important to consider that tags are a “global setting.” That means, just like with categories, you cannot choose different tags for different countries. For that, search through the list at the end of this post to make sure you’re using tags that best describe your app or game. Although Google will suggest tags to select from, you can also choose others if you think they’re more relevant for you. You can add up to 5 tags to your app store listing. In the “App Category” section, click “Manage tags.” Tags can be found in Play Console under Store Settings. Tags can be found under Store Presence > Store Settings in the left menu. To add tags to your app or game, log in to the Google Play Console. For instance, a crossword game could add the tags ‘word’ or ‘crossword.’ But it shouldn’t use a tag like ‘word search.’ This is Google’s recommendation and therefore needs to be taken very seriously. That means they describe the features or functionality that users encounter based on the app store listing or through in-app experiences. The key here is to choose only tags that are relevant to your app or game. Google Play Store Tags, like categories, can be found in the Play Console. The official statement from Google is, “Tags may affect where your app is displayed on Google Play, and the peer groups you’re compared against.” How to choose and add Google Play Store Tags? In other words, the tags you use to describe your app or game help app stores better and more accurately cluster it together with other similar apps. And Google Play Store Tags are one part of those calculations. That is why app store algorithms consider various aspects of your store listing. This is achieved by collecting and analyzing a lot of data in order to match user interest and give recommendations. That means it’s in Google’s best interest to help app store visitors to find the apps and games that are most relevant to them. Better fitting audience - app store algorithms use your tags, tooĪpp stores aim to offer a great shopping experience for their users. Hence, the usage of (the right) tags is very likely to have a high impact on your conversion from impression to store view. Like the screenshot above highlights, app store visitors can easily compare the tags you and your competitor apps use. More conversions - app store visitors see your tags in search results Therefore, using tags can boost your app store visibility and should be part of your Play Store ASO activities. On its basis, their functionality is the same as for keywords in the Apple App Store. The purpose of Google Play Store tags is to help app store visitors to find new apps they might like. Why should you use Google Play Store Tags? Example of Google Play Store Tags displayed next to the developer’s name. ![]()
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